Incorporating AI into a marketing strategy can best be executed by following the steps of the AI Maturity Model, a framework that is used to assess and evaluate the level of maturity of an area ...

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals and breaking down silos.

For a marketing mix model to be accurate, it must be truly omnichannel. That includes data that reflects consumer sentiment—even it's less black and white. ... You may like these other MarketingProfs ...

The Managed Services Model—For Marketing. Marketing is a core business function that does more than just “keep the lights on.” This function shares IT’s critical role as a growth enabler.

With over 11 years of marketing and e-commerce experience, Benjamin is consulting clients on growth- and retention strategies, with a focus on technical solutions such as individualized tracking ...

Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s ...

Gilbert-Smith opts for our second-favourite razor as name for his new consultancy. Our favourite, of course, being Hanlon's.

Right Approach: A digital marketing agency uses LinkedIn ads to promote a whitepaper about SEO strategies for businesses targeting B2B audiences. Pro Tip: Match the tone and format of your content ...

In order to explore this strategy building process more fully, we reached out to financial services marketing expert and Founding Institute member, Dan Sondhelm of Sondhelm Partners.