Above all, the strategic marketing process should give you a sense of direction and a clear idea of what you hope to achieve. On the one hand, this may sound like no big deal, but this sense of ...

Strategic marketing relates to the action plans used by a company when allocating its resources to implement competitive strategies, which is the way it competes to strengthen its market position ...

In order to explore this strategy building process more fully, we reached out to financial services marketing expert and Founding Institute member, Dan Sondhelm of Sondhelm Partners.

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

When your annual global marketing budget approaches $4 billion, your marketing strategy should be flawless. Here's how Coca-Cola keeps its marketing strategy focused.

Is Your Marketing Team Strategic or Tactical? Here's How They Can Be Both Leaders must ensure their marketing team — and more broadly, everyone in their entire company — understands the ...

The rewards of marketing automation make the process worthwhile, as such a strategy can help to drive revenue growth, improve customer loyalty and create an exceptional customer experience. About ...

Until B2B marketing and sales teams turn their attention to ensuring their processes can handle the dynamic nature of our strategies, we’ll likely fall short.

It also involves marketing strategies that aim to attract and retain customers to boost your revenue. If you’re not using content to your advantage, you’re missing out on a lot of ...

While your strategy only needs to be built from scratch when you’re first getting started with content marketing, it still needs to be revisited and updated around once or twice a year. 2 ...