Successful commerce revolves around competitiveness, so if you want your business to succeed in the global marketplace, you ...

Whether your business is targeting other businesses (B2B) or consumers (B2C), they all have one thing in common: people.

A marketing strategy, on the other hand, encompasses all of your marketing activities, including go-to-market strategies as they’re developed. Ideally, every go-to-market strategy you create ...

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

Despite variations and nuances, at its core B2B marketing strategy is an organization's overall approach ... hours Virtual alternatives to previously in-person or sales-guided activities (e.g., ...

Advertising, communications, and PR consultants/agencies seeking to offer better solutions for their clients and increase client buy-in on their strategic recommendations Advertising and Marketing ...

According to famed business strategist Michael Porter, a strategy "creates a company's position, making trade-offs and forging fit among activities." Marketing strategies are often formed around ...

When people ask me about creating a marketing strategy for a website, I tell them it’s basically a roadmap for how to take your online presence to the next level. A website alone won’t deliver results ...

Q3 2025 Management View CEO Kevin Plank highlighted that Q3 2025 results exceeded expectations, driven by strong gross margin performance and revenue surpassing forecasts. He noted that their ...

It’s time for Coca-Cola to pour itself a new strategy that goes beyond mere 'Inclusive Marketing.' A strategy that genuinely cares for its consumers and the issues that affect them.

MetLife UK has announced a series of strategic leadership changes to accelerate growth and transformation as it strengthens ...