A marketing strategy, on the other hand, encompasses all of your marketing activities, including go-to-market strategies as they’re developed. Ideally, every go-to-market strategy you create ...

Successful commerce revolves around competitiveness, so if you want your business to succeed in the global marketplace, you ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

According to famed business strategist Michael Porter, a strategy "creates a company's position, making trade-offs and forging fit among activities." Marketing strategies are often formed around ...

Advertising, communications, and PR consultants/agencies seeking to offer better solutions for their clients and increase client buy-in on their strategic recommendations Advertising and Marketing ...

Whether your business is targeting other businesses (B2B) or consumers (B2C), they all have one thing in common: people.

Despite variations and nuances, at its core B2B marketing strategy is an organization's overall approach ... hours Virtual alternatives to previously in-person or sales-guided activities (e.g., ...

When people ask me about creating a marketing strategy for a website, I tell them it’s basically a roadmap for how to take your online presence to the next level. A website alone won’t deliver results ...

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...