One good digital marketing strategy to employ when the event is occurring is ... Live blogging through Twitter is another great way to drive engagement during the event, especially for festivals and ...

Create unforgettable experiences and boost event attendance by using a combination of social, local and mobile strategies. The post How 3 companies are reinventing event marketing with SoLoMo appeared ...

How local-first, meaning-focused strategies are setting the new standard for successful business events.

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Provide timed giveaways during the event as people complete surveys Offer signed books or premium content from event speakers Upgrade survey takers to VIP conference access Surveys aren't the only way ...

Rethinking pharma’s events’ strategy During the short period in which ... Daniel Nitschke has been integrated multichannel marketing and CRM lead within Bayer’s Pharmaceutical division ...

As 2025 approaches, the B2B marketing landscape continues ... webinars, and SEO strategies—with offline efforts like trade shows and events, you create a seamless and cohesive customer experience.

Versus during their free time at home. Your target audience is your ideal customer base. Knowing your target audience is a fundamental step to any marketing strategy—traditional or digital.