One good digital marketing strategy to employ when the event is occurring is ... Live blogging through Twitter is another great way to drive engagement during the event, especially for festivals and ...

Create unforgettable experiences and boost event attendance by using a combination of social, local and mobile strategies. The post How 3 companies are reinventing event marketing with SoLoMo appeared ...

How local-first, meaning-focused strategies are setting the new standard for successful business events.

Discover new ways to create better content, faster, to build brand awareness and trust with your busy prospects. Today's top content marketing experts reveal all in this 10-session event.

Provide timed giveaways during the event as people complete surveys Offer signed books or premium content from event speakers Upgrade survey takers to VIP conference access Surveys aren't the only way ...

Gary Drenik: As consumer behavior changes dramatically during a downturn in the ... the results because of a poor content strategy. Drenik: How to use events, even small-scale events, to grow ...