For small businesses, connecting with the local ... Yet, many overlook powerful local marketing tactics that can set them apart in a crowded market. Whether it’s leveraging community events ...

Here are seven small business marketing techniques ... Most of these are low-cost or no-cost tactics (sometimes called guerrilla marketing). You may use different ones at different stages of ...

Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

Expert advice to help small-business owners engage new customers, boost profits, and retain the best talent — all while squeezing the most from their marketing budgets. Expert advice to help ...

Small business owners are adapting fast, using old and new tech and channels to deepen customer relationships, boost ...

Hoping to build a loyal customer base in their neighborhoods, restaurant owners can learn actionable local store marketing ...

Proactive business move: Small businesses should consider implementing an email marketing program to remind customers that they are open for business — and to help identify new patrons.

Similarly, many modern marketing tactics feel like the squirrel—you can turn eyes for a few moments, but they lack lasting ...

Small businesses can adopt advanced marketing strategies to stand out and achieve sustainable growth. Techniques like personalization, content clusters and virtual events help build stronger ...