PR is an integral part of a business's marketing strategy; however, sometimes friction occurs between marketing and PR teams as a consequence of their misunderstanding what each side's goals are. As ...

UTSA’s Marketing Resource Library houses a wealth of images, videos and other digital assets available for use on marketing and communications projects Managed by University Marketing and powered by ...

The shockingly advanced language capabilities of OpenAI's ChatGPT have unleashed a wave of fear and excitement throughout marketing and public relations circles. ChatGPT can compose well-structured, ...