Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center ...

This article highlights skills that remain essential—and some new skills we ... Become clearly strategic Too often, PR campaigns take off without a flight plan. Sometimes, Marketing, or whoever is ...

For those interested in monetizing their public relations and communication skills, here are some of Upwork's fastest-growing ...

This degree will prepare you for a career in marketing communication with a multi-faceted understanding of product development, sales, advertising, marketing and public relations ... ensuring that ...

By contrast, there is a stream of academic (mainly) thinking that tries to distinguish PR and 'Marketing Public Relations' (by which it means product or brand support), and to create a division ...

In a digital world, where news and misinformation spread quickly, public opinion can also change quickly. Many types of organizations – from public to private – want to have a positive public ...

Organizations rely on public relations professionals to reach audiences and promote an attractive, positive public image. By blending aspects of marketing, journalism and advertising, public ...