What Is Public Relations? The field of public relations works to strengthen relationships between organizations (or individuals) and the public, using strategic communications to do so. In today ...

The strong analytical and interpersonal skills gained during a marketing degree prepare graduates for roles in public relations, content management, business strategy, and management analysis.

Public relations (PR) specialists craft press releases, implement brand strategies and analyze public opinion. Drawing on strong communication skills, they manage their clients’ public images ...

Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center ...

Smartphones, smart tech, data capturing, social media, and the ever-evolving internet landscape have changed every facet of how an audience can be reached and influenced. Connecting the right message, ...

Smartphones, smart tech, data capturing, social media, and the ever-evolving internet landscape have changed every facet of how an audience can be reached and influenced. Connecting the right message, ...

From multinational corporations to the mom-and-pop shop down the block, from multicampus hospital systems to the local nonprofit, sooner or later—whether on a daily basis or in an hour of crisis ...