With the rise of AI tools, marketing and sales departments are able to streamline processes, automate tasks and make data-driven decisions. From lead generation to customer engagement, ...

Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. Digital marketing and digital transformations are hot ...

Why Sales and Marketing Alignment Is Important 1. Cooperative Marketing-Sales play maps to the way modern purchases are made. One compelling reason for aligning Marketing and Sales is the evolution of ...

5 Gen AI Myths Holding Sales and Marketing Teams Back. by Doug J. Chung, Candace Lun Plotkin, Siamak Sarvari, Jennifer Stanley and Maria Valdivieso. February 21, 2025. Hiroshi Watanabe/Getty Images.