True transformation is possible when you align marketing functions with overall business goals and priorities and give them proper weight.

Today’s automotive dealerships need a marketing strategy that meets shoppers wherever they are and guides them seamlessly ...

Marketing says sales drops the ball. Sales says the leads are junk. AI might finally end the blame game. The post Could AI be what finally aligns marketing and sales teams? appeared first on MarTech.

This program serves as the preeminent A-to-Z strategy playbook for B2B marketing, sales, and growth-seeking professionals, unfolding in eight sequential modules, and is aimed at driving measurable ...

Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.

Account-based marketing remains a key part of B2B strategy, but it often struggles with the same recurring issues. These problems include too many buyers, messages that don’t match up, and ...

In this webinar, you will learn: Current approaches in pharma marketing How modular content plays a role in implementing omnichannel Strategies to ensure consistency across all channels ...

this program gives participants practical knowledge of marketing management tools and how to implement them into a successful strategy across multi-level teams. Put your sales force on the fast track ...

In this replay, you’ll learn what successful B2B companies have done during past market dips to not only stay afloat, but ...

When pharmaceutical and biotech companies are working on their brand strategy and conducting brand ... Grounded in consumer and FMCG marketing, where the perception of a brand is based on ...

U.S. net sales declined by 1% ... Analysts' focus shifted from inventory concerns to marketing strategies and order book ...