Think of public relations as the vessel to drive traffic, interest and credibility to the brand versus marketing content, which may be brochures, case studies and other materials to drive home the ...

PR, marketing, and advertising are often lumped together, but each plays a distinct role in growth. Here’s how ambitious companies can leverage them at the right time—and in the right way.

Media relations is using the news or business press to publish stories that highlight a company or its products, so it’s similar to content marketing. The difference is who’s doing the publishing.