The acclaimed director sat down with Boardroom's Rich Kleiman to discuss the infamous ad featuring Lee's portrayal of Mars ...

One of those topics was Lee's iconic Mars Blackmon "It's gotta be the shoes" commercial with Jordan. Spike was asked to give a rundown of how he started working with number 23 in the first place ...

One of the original Air Jordan 4s made famous on the NBA court by Michael Jordan is returning to retailers this month after a ...

The director reprises his famed Mars Blackmon character for the ad ... having starred in a series of ads for the brand alongside Michael Jordan in the late 80s and 90s – these spots are also ...

"It's gotta be the shoes." In one of the most iconic commercials that made the juggernaut Nike Jordan brand a household name, Mars Blackmon, touts the famous tagline above. The rest, as the cliche ...