In 1952, India was the first country in the world to launch a mass media campaign to spread the concept of family planning in response to population growth. Most developing nations soon followed suit.

Brioche brand St Pierre Bakery has rolled out its first above-the-line advertising campaign in the United States. The campaign, titled “Eat Avec Respect” will appear across Connected TV, retailer ...

The company has initiated a formal process to onboard creative agencies to award the brand mandate for its first 360 mass media campaign. Advertisment In the last few quarters, Ventura has made ...

D. Lawrence Kincaid, Alice Payne Merritt, Liza Nickerson, Sandra de Castro Buffington, Marcos Paulo P. de Castro, Bernadete Martin de Castro https://doi.org/10.2307 ...

When did the first humanitarian mass media campaign begin, and what did it accomplish? Who were the social media influencers of the time? In what forms was this message transported through print?

Santosh Murthy, the managing director of Identity Communications, has urged Australian marketers to include multicultural media as part of a conventional mass marketing campaign. He told B&T there ...