On January 20th, 2025, a Chinese company called DeepSeek released a new AI model to the public. The model is free and, ...
PhilStar Global on MSN3d
Why CFOs and CEOs see PR as a cost center–and how to change that perceptionIt remains the case that a majority of CFOs and CEOs treat PR as an afterthought - a cost center rather than a value-contributor to the business’s performance. This results from its often-abstract ...
While only well-established organizations acknowledge the golden investment of public relations, there are also cases where ...
Speakers at the latest PRmoment Masterclass, The Intersection of Data, Planning and Measurement , shared their best practice tips for conquering ...
Measure it, manage it, get buy-in for it. For guests Tatiza Gondim, head of marketing at Clear Junction, and Gabrielle Dunbar, associate director at Champion Communications, if you don’t have a solid ...
PR and marketing rely on data to track success and measure RoI. Business Wire India provides you with the tools you need to collect, aggregate, and measure that data. Our reports are available ...
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