In many ways, AI has transformed PR. But the fundamentals haven't changed. You still need to earn high-quality media coverage. The difference is that now, those features are no longer just about ...

Based on my personal experiences, trade shows are powerful tools for marketing and networking, whether you’re launching a new product or giving an interesting speech about public relations in ...

In the past several years, the trend of “going direct” in public relations has gotten trendy. Broadly, the idea is that certain companies—mainly tech startups—stand a better chance of ...

The Public Relations Community around the globe is observing this month as World PR Month. In the dynamic world of development economics, factors like infrastructure, human capital, fiscal policy, and ...

The Editor-in-Chief of PRNigeria, Yushau A. Shuaib, has lauded a newly released book titled “AI-Powered PR: The Essential Guide for Communications Leaders to Master Artificial Intelligence” as ...