Important Social Media Tools for Public Relations. Small businesses use public relations as part of an overall marketing strategy to build brand awareness and customer loyalty. Businesses can use ...

The rapid digitalization of media is continuing to revolutionize the public relations (PR) industry. We are currently experiencing an accelerated transformation to a “digital society,” and ...

As PR professionals, we're still cultivating a positive reputation, now using 21st-century tools and techniques to deliver the message.

AI Tools in Public Relations Pilar Portela, US Media Relations Manager Recognize any of these top 10+ AI PR tools such as Brandwatch, Cleanup.pictures, Canva, Otter.AI, Beautiful.ai, or Grammarly?

Allie is the Director of Public Relations at iAcquire. She began working in traditional PR and has recently seen her career take a dramatic shift towards digital PR, which she attributes to the ...

This online public relations specialization is ideal for learners interested in how to practice public relations and branding communication. You will learn how to use different tools to manage your ...

Media relations remains a viable part of public relations. But it’s just part of what the profession can do. Unfortunately, companies that don’t recognize that are missing a major opportunity.

Public relations practitioners want to see the most flattering media stories about their clients. They learn what producers, journalists, columnists and popular bloggers want in terms of news and ...

New Media Tools and Public Diplomacy Elliott Schrage, Facebook’s vice president of global communications, outlines a strategy for governments seeking to incorporate online social networking into ...

The news and public relations industries have faced many challenges this year including extended discussions around COVID-19, vaccination, and masking requirements; remote working; virtual events ...