The rapid digitalization of media is continuing to revolutionize the public relations (PR) industry. We are currently experiencing an accelerated transformation to a “digital society,” and ...

If you’ve pigeonholed your PR team into just going after media placements, you could be leaving a lot of opportunities on the table. Here are four other functions PR agencies can help with.

How the media can chart a smarter course. There’s still hope to steer away from a future where corporate propaganda is dominant. It starts with media sites adopting a sophisticated approach to ...

Public relations is not mentioned in today’s business sphere without social media. Many see social media as a major driver of brand perception. It’s no wonder 33% of PR professionals rely on ...

Media relations is the sub-field of PR that attempts to secure positive coverage and suppress negative issues in the media. This includes newspapers and television news, but also social media.