Nike’s Jordan Brand is marking 40 years since Michael Jordan first donned the now-famous sneakers with an unexpected musical.

Nike’s “Hare Jordan” Commercial — Super Bowl 1992 Michael Jordan has been the star of many Super Bowl ads, but this was one of his most memorable — Bugs Bunny joined the hoops star on ...

Or, at least, Michael Jordan’s shoes. Air , a new movie starring Matt Damon as Sonny Vaccaro, the sneaker guru who signed Michael Jordan to his first Nike shoe deal, aired its trailer as a ...

Spike Lee's Mars Blackmon-Michael Jordan commercials helped to cement Nike's place in pop ... Nike had total faith. “Nike ads back then weren’t as iconic or held to such high esteem and regard ...

In 1988, Nike launched the first of a series of commercials starring Michael Jordan and Spike Lee, neither of whom had yet reached superstar status in their respective fields.

The direction and tone of the ad has drawn comparisons to another rising star's first sneaker commercial. Many fans immediately likened it to Michael Jordan 's legendary sneaker commercial with Nike .

His Nike ads featuring Bo Jackson as well as those with Michael Jordan and Spike Lee were as much art as commerce It’s highly unlikely you recognize the name Jim Riswold. It is, however, highly ...

The ad begins with a clip of a young Michael Jordan from the original 80s spot before immediately cutting to a Nike employee who is in charge of finances and makes it clear that the brand will not ...

Arguably his most famous ad, though, came in 1992. The commercial, made by Gatorade, compels viewers to "Be like Mike," and became so ubiquitous that in 2002, a basketball movie starring Bow Wow ...

In October 1984, after meeting at Nike's headquarters in Beaverton, Oregon, Nike signed Jordan to a five-year endorsement ...

From 'Air Jordan' to 'Hare Jordan': David Falk, longtime agent of Michael Jordan, talks back-to-back Ad Meter wins in early 1990s. ... Nike, Bugs, Michael and David set off to create the campaign.