“Over the past 13 series, Mitre 10 has been integrated into the show in numerous ways – from a pop-up Mitre 10 store, The Block Shop, to numerous challenges and masterclasses,” Cress said.

To ensure people knew about Talkin’ Scotty, Edge and Mitre 10 worked closely with the producers of The Block to integrate it into the show. This was done successfully by including Talkin Scotty ...