As we enter 2025, the mobile marketing landscape remains a hot topic of discussion. Bold claims like "hypercasual games are dead" and "user acquisition is ...

Imagine what further localization efforts can do. In Japan, McDonald's runs mobile marketing campaigns that are customized for the customer, with ads and coupon offers geared toward previous purchases ...

In this article, we will discuss the role of mobile popups in marketing strategies and explore ideas for using them effectively.

Trying to figure out how to cost out a mobile marketing program and how long it is going to take from start to finish and launch can be a challenge. It is important to understand where the key cost ...

The Center for Digital Democracy and the U.S. Public Interest Research Group have joined forces and petitioned the Federal Trade Commission to investigate mobile marketing practices. The two groups ...

making mobile Web site design and search engine optimization must-have marketing strategies for brands moving forward. A study from Forrester Research Inc. showed that 51 percent of luxury ...

Marketing mobile games is about creating a deep connection between your creative journey and the audience destined to cherish it. As the mobile gaming market grows rapidly and becomes ever more ...

"I went there in November of 2022 for a groundbreaking ceremony," Katz, T-Mobile's president of marketing, strategy, and products, said. The telecom company had just announced it was the exclusive ...

Mobile Marketing Magazine sits down with Tesco Mobile’s Chief Customer Officer, Rachel Swift to uncover the details of the mobile network operator’s latest creative campaign featuring Ronan Keating, ...

Learn how mobile-first indexing impacts rankings and discover key SEO best-practices to optimize your site for mobile SEO.

T-Mobile (NASDAQ: TMUS) today announced the completion of its acquisition of Vistar Media, the leading provider of technology ...

As we enter 2025, the mobile marketing landscape remains a hot topic of discussion. Bold claims like "hypercasual games are dead" and "user acquisition is ...