Mobile gaming remains one of the most competitive spaces in entertainment, and creators have only become more central to how games grow. In 2024, influencer marketing moved from a supporting role to a ...

For the past few years, there has been strong growth in mobile marketing and this trend will continue. As marketers engage customers on their mobile devices, it is important that they focus on the ...

Adidas and the Mobile Marketing Association have released the Mobile Marketing Playbook to help less experienced companies get up to speed quickly by following the example of leaders in the space. The ...

As the readers of this column will certainly agree, mobile marketing is no fad. Rather, I believe that mobile marketing will – and must – become a central part of every successful marketing ...

But for those marketers out there, there is one resolution I insist you keep: Stop using the phrase, “mobile marketing.” Before you jump to conclusions and scream blasphemy, I am not saying ...

Unlike linear television or radio, the mobile experience wasn't designed to carve out a space for marketing messages; instead, marketers need to earn it. And the reality, which can be particularly ...

Imagine what further localization efforts can do. In Japan, McDonald's runs mobile marketing campaigns that are customized for the customer, with ads and coupon offers geared toward previous purchases ...

"I went there in November of 2022 for a groundbreaking ceremony," Katz, T-Mobile's president of marketing, strategy, and products, said. The telecom company had just announced it was the exclusive ...