The heart of public relations is still very human-centric. Intuition, empathy and creativity remain essential. But when ...

Modern public relations blends storytelling into your earned, owned, and paid media strategy. When presented with statistics alone, people retain less information than when those statistics are ...

Another medium that a modern public relations strategy cannot ignore is the podcast. According to one study, there are 464.7 million podcast listeners globally as of July 2023, ...

Later, public relations tactics were used to influence public support for the United States to enter World War I. In 1923, a man named Edward Bernays published a book titled “Crystallizing ...

In a world that is becoming increasingly interconnected, the relationship that exists between public relations agencies and the companies that rely on them to get important information out to the ...

Influencer marketing is rapidly becoming one of the most powerful and pervasive forms of word-of-mouth public relations.

TenacityPR specialises in the principles of public relations as established by Edward Bernays and Ivy Lee, aiming to prevent false and misleading information from spreading through propaganda.

For brand reasoning, explanations, and crisis response, modern public relations professionals may look to social media as the first line of defense in an increasingly connected world. How Public ...

The lesson Washington never learns is that good public relations never trumps bad policy, nor can good policy ever be undermined by bad PR. Most of these modern public relations operations are a ...

Modern public relations blends storytelling into your earned, owned, and paid media strategy. When presented with statistics alone, people retain less information than when those statistics are ...