Modern public relations blends storytelling into your earned, owned, and paid media strategy. When presented with statistics alone, people retain less information than when those statistics are ...

In many ways, AI has transformed PR. But the fundamentals haven't changed. You still need to earn high-quality media coverage. The difference is that now, those features are no longer just about ...

In a world that is becoming increasingly interconnected, the relationship that exists between public relations agencies and the companies that rely on them to get important information out to the ...

Public relations is vital to controlling the narrative for businesses large and small. For investors, PR can be a layer that needs to be pulled back to understand the whole story.

TenacityPR specialises in the principles of public relations as established by Edward Bernays and Ivy Lee, aiming to prevent false and misleading information from spreading through propaganda ...

As such, public relations experts must meet consumers where they are, on their terms. “In public relations, meeting consumers where they are is paramount,” Bartnick explains.

Public relations and marketing—what’s the difference? To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story.

Ever since the ideological mastermind of modern public relations – Edward Bernays – suggested to modernize the word “propaganda” by calling it public relations, PR and Spin (a form of ...

People align with brands that feel personal. AI is a powerful tool and should be used to streamline day-to-day tasks, but it can't replace the modern public relations strategies that build deeper ...

The first modern public relations man was the legendary Ivy Lee, a financial reporter on the New York Journal, who decided that U.S. capitalism should have help against the muckrakers, who were ...