LISBON, Maine (WGME) -- “Hang Loose, Drink Moxie.” That’s the theme for the 41st Moxie Festival in Lisbon! The festival, ...

Moxie, beloved by some and hated by others, has a wacky and wonderful history. The beverage was created in 1876 by Maine-born Dr. Augustin Thompson in Lowell, Massachusetts, as Moxie Nerve Food — a ...

Moxie's legacy is that of a soda with a unique flavor that's more than a bit divisive. It's both controversial and difficult to describe, but not impossible.

Frank Anicetti had a golden rule when it came to trying Moxie, New England’s home-grown — and peculiarly polarizing — carbonated beverage. “On the first taste, you may want to spit it out ...

Mainers are holding the 35th annual celebration of all things Moxie without the event founder who helped to introduce the quirky beverage to a new generation.

Canadian soft drink maker Cott Corp <BCB.TO> <COT.N> reported a fall in its first-quarter revenue and margins as it exited some of its businesses in North America and lost market share, sending ...

Fans of Maine's state drink, a quirky soda called Moxie, are absorbing the news that it could be headed for the big time. This week, the Coca-Cola corporation announced it bought the rights to Moxie.