In 1920, when Moxie was in its heyday, the beverage actually outsold Coca-Cola. Of course, the beverage predates America’s favorite soda by about 10 years; Coca-Cola was invented in 1886 while ...

Frank Anicetti had a golden rule when it came to trying Moxie, New England’s home-grown — and peculiarly polarizing — carbonated beverage. “On the first taste, you may want to spit it out ...

Mainers are holding the 35th annual celebration of all things Moxie without the event founder who helped to introduce the quirky beverage to a new generation.

Fans of Maine's state drink, a quirky soda called Moxie, are absorbing the news that it could be headed for the big time. This week, the Coca-Cola corporation announced it bought the rights to Moxie.