On Tuesday it released specific guidelines on what native ads should look like, including some practical (and hypothetical) examples. The FTC is an enforcement agency and has the power to ...

Thank you to those people who contributed to this spreadsheet where we have been gathering examples of sponsored content. Please do add other links to native advertising that you come across.

A new generation of native advertising is proving that engagement and integrity needn’t clash. Instead of blending in, it’s ...