Spike Lee explains why he cast A$AP Rocky in A24's 'Highest 2 Lowest'. Tim P. Whitby/Getty Images for The Red Sea International Film Festival/Dia Dipasupil/Getty ...

Spike Lee reveals that a viral meme was a factor in casting A$AP Rocky for his latest film, "Highest 2 Lowest". “What’s funny is that I was looking at Instagram ...

While follower counts have been known to aid casting decisions in today’s Hollywood, Spike Lee is turning to the memes. “What’s funny is that I was looking at Instagram four or five years ...