The Gist. Essential insights. Consumer research offers crucial insights into customer needs, trends and purchasing behavior, guiding effective marketing strategies.

Marketing is more than just promotion or product sales; it is a strategic, ongoing process that involves understanding market dynamics, anticipating customer needs, and delivering value in a manner ...

The New Age Of Empathy-Driven Marketing. For years, companies have leaned on POS data, CRM systems and market research that tell them the "what" or “how much,” but rarely the "why" or “how.” ...

I can hear you gasping, but bear with me. Unless consumers want something, it doesn't matter whether they need it or not. They won't buy it. Wants, not needs, motivate purchasing.

“The FAR no longer lists specific market research considerations or techniques that must be used,” he said. Acquisition teams can pick the method they see as best meeting their needs.

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds.  SMIs have revolutionised marketing, shaping consumer behaviour ...