Nescafé has changed tack with its latest marketing campaign for Dolce Gusto by ditching its sponsorship of TV programmes for its first TV ­ad in two years. ... Dolce Gusto adds colour with new ads.

The three-month deal between ITV and Nescafé will see the Dolce Gusto machine in the kitchen area of the daytime show’s set, hosted by Holly Willoughby and Phillip Schofield. Earlier this month, Ofcom ...