When we asked a Netflix spokesperson about the rumor, that person declined to comment on whether the black-and-purple graphic was the company's original logo or whether Netflix used it at all.

Netflix's logo has changed just a few times in its 25-year history, and the first one looked nothing like what it does today. Business Insider Subscribe Newsletters ...

The ever-popular Netflix sound will still play when the logo flashes across the screen on a Netflix original, but the new animation will focus on the simpler “N” icon, rather than the full ...

First, a word on the original Netflix logo: It is a rare and wonderful piece of work. The typography evokes the feeling of a major Hollywood studio, featuring a thick, 3-D extrusion you see in ...

No big deal, right? Companies update their corporate logos all the time. But here’s the strange part: Netflix acts as if the new logo doesn’t exist. The company did not respond to e-mails and ...

Netflix has revamped its five-year-old logo animation that appears in front of original productions — and the new look is a veritable color fiesta. The new animation features the same trademark ...

Netflix users may notice a new "face" to the service's Originals programming: a new logo animation meant to emphasize Netflix as a production studio.