Steven Stamkos says he doesn't like acting. But the Lightning center did pretty well in his new Coke Zero commercial. Watch the video here "Definitely getting a little more press than I'd like to ...

New Delhi: Conceived by Ogilvy, the new ‘Coke Zero Auditions’ campaign plays off a universally well-known ‘method acting’ routine where actors pretend to sip an imaginary beverage ...

March Madness is heating up, and so is Tampa’s fandom game. But all that cheering, chanting and bracket-busting buzz comes with a cost: thirst. Enter Coca-Cola Zero Sugar, ...

Coca-Cola Zero Sugar is tapping into March Madness hype with a new campaign that revolves around the idea that being the best sports fan can be “thirsty work,” and that Coke Zero is the ideal ...

Coca-Cola is launching its first new flavor in more than a decade, with Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar. The soda giant decided to launch the new flavor after noticing that ...

To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Coke Zero Sugar is attesting that “fan work is thirsty work” for its March Madness campaign.