Despite billions spent on research, development and innovation, studies show that as many as 90% of new product launches fail.

Avoid common pitfalls and transform your customer visits into powerful catalysts for user-inspired device design and ...

The marketer's perspective on the customer has changed significantly over the last decade. Brands used to gaze from above on a faceless sea of prospects; now, brands come face-to-face with customers ...

This course will enable students to understand the complexities involved in new innovation and technology-based product development. Through examples and exercises, students will be exposed to such ...

This course will provide students with an understanding of the key elements of effective new product development. Although product development is sometimes thought of as limited to the development of ...

MacCormack, Alan, W. Crandall, P. Toft, and P. Henderson. "Do You Need a New Product-Development Strategy?" Research-Technology Management 55, no. 1 (January ...

Product development, no matter the industry, is both an art and a science. Bringing a concept to life requires intensive research, ingenuity, risk-taking, iteration, testing, and a little magic.

New product planning teams play a critical role, as they are looking functionally at the entire process from R&D through to commercialisation. In the early stages of drug development, it is ...

"Managing the New Product Development Process: How Japanese Companies Learn and Unlearn." In The Uneasy Alliance: Managing the Productivity-Technology Dilemma, edited by R. Hayes, K. Clark, and C.

SAN FRANCISCO, CA, May 13, 2025 (EZ Newswire) -- iDen2, the company building the future of digital identity infrastructure, ...