However, product development can be a costly, time-consuming activity. It, therefore, carries risk as well as reward. To succeed, businesses must follow a structured development and launch process.

With all AI related to New Product Development & Marketing, it’s early days full of experimentation & important learnings. To explore the latest and most promising use cases, I spoke with ...

New product development is a crucial process for the survival of firms, especially small businesses. The small business environment today is very dynamic and competitive.

Startups' ambitious AI-based new product development is driving AI-related investment with $16.5B raised in 2019, driven by 695 deals according to PwC/CB Insights MoneyTree Report, Q1 2020.

In product development, generative AI is aiding conceptualization. Generative AI is ideal for amalgamating a host of techniques, processes, and known solutions into new ideas and configurations ...

As companies grow and expand, they often start to work towards developing new products. However, the new product development process requires strategizing, resources, expertise, and time that some ...

Reduction of new product development cycle time and improvements in product performance have become strategic objectives for many technology-driven firms. These goals may conflict, however, and firms ...

Reprint: R0803G Companies often treat new-product development as a monolithic process, but it can be more rationally divided into two parts: an early stage that focuses on evaluating prospects and ...