Coke Zero’s new ad proves fan work is thirsty work this March Madness
March Madness is heating up, and so is Tampa’s fandom game. But all that cheering, chanting and bracket-busting buzz comes ...
Marketing Dive16d
Coke Zero Sugar applauds sports fans’ hard work in March Madness campaign
The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.
Ad Age24d
Diet Coke’s comeback—how social media and new ad spending are reigniting the brand
By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 hours 43 min ago By Ad Age Staff - 9 months ago ...
Business Insider9y
There's a new Big Tobacco — and one industry is determined to silence its critics
In early November, the Food and Drug Administration announced that Americans should eat and drink no more than 50 grams of sugar — roughly the amount in a can and a half of Coke — each day.
India.com13d
Bad news for Mukesh Ambani as Coke, Pepsi launches no-sugar variants to challenge Campa, price is just Rs….
To compete with Mukesh Ambani-owned Reliance Consumer’s Campa, Coca-Cola and PepsiCo have made a big move by introducing no-sugar drinks in diet and light variants at an affordable price of Rs 10.