Email marketing has been described as the highest-ROI online marketing strategy, when implemented properly, with 67 percent of businesses listing it as their highest earner.

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

Follow these steps to put together an online law firm marketing strategy. 1. Create Client Personas. For any of your marketing to be effective, you need to know who you’re trying to reach.

Let's discuss five marketing strategies that can help your law firm reach new clients: 1. Optimize your website. A website needs to be more than a homepage, about page and contact us page.

Contributor Content. In the digital era, mastering online marketing is essential to find new customer bases and succeed in an increasingly competitive business landscape.

It takes a consistent, persistent presence to stay top of mind as a law firm but there is no one-size-fits-all online marketing strategy for law firms. This post has been edited and republished ...

Marketing an online business is, in some ways, similar to marketing any other business because you must understand your customers and what the customer is looking for that your online business can ...

Developing an effective organic marketing strategy on a low budget isn’t exactly a piece of cake, but it is possible. Here, 13 members of Business Journals Leadership Trust share some key ways ...

Below you’ll find the best of the best – my top 10 favorite online marketing strategies that create and exploit unicorns to give you the best possible bang for your buck. Check it out and share – I’ll ...

6 Effective Online Marketing Strategies That Also Increase In-Store Sales. You need online revenue. You need in-store revenue. Why not improve both? BY JEFF HADEN, CONTRIBUTING EDITOR, INC.

A property’s online reputation and presence have a tremendous impact on driving traffic, recruiting prospective residents and retaining existing ones.

Online Marketing Strategies for Bakeries. Often, all a bakery needs is an exceptional product to gain a loyal following, but online marketing can dramatically increase your customer base for less ...