“Some of the weeklong Black Friday extended promotions have really led to ... Friday and $17.5 billion in the United States. U.S. online sales were up 7% over last year, according to Salesforce.

Marketers today increasingly rely on online platforms like mobile apps, social media, and direct email to deliver promotional content, drawn by their cost-effectiveness and extensive reach. However, ...

US online spending rose nearly 9% ... offered early discounts and targeted promotions, and used artificial intelligence to drive sales during a shorter holiday season and draw in bargain-hungry ...