Offline versus online promotional media: Which drives better consumer engagement and behavioral responses?
Marketers today increasingly rely on online platforms like mobile apps, social media, and direct email to deliver promotional content, drawn by their cost-effectiveness and extensive reach. However, ...
Harvard Business School4y
Purple Innovation, Inc.: The Online to Offline Marketing Challenge (PowerPoint Supplement)
Ofek, Elie. "Purple Innovation, Inc.: The Online to Offline Marketing Challenge (PowerPoint Supplement)." Harvard Business School PowerPoint Supplement 520-711, April 2020.
Harvard Business School7y
Harvard Business School Executive Education: Balancing Online and Offline Marketing
Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Case 510-091, February 2010. (Revised March 2012.) ...
The Importance of Multichannel Advertising: A Comprehensive Marketing Strategy
Nothing is simple anymore-which is why relying on a single advertising channel is no longer enough to capture the attention ...
Vanguard22d
We’ll help companies track online, offline results of marketing projects – Goodnews, CEO of Dochase Adx
He, however, expressed optimism that 2025 will be a year of growth, tracking marketing impact, online and offline. Excerpt: What were the major wins and challenges for our industry in the year 2024?