Just as online and offline shopping have fused into a single experience, marketers have the opportunity to follow suit by fusing their isolated marketing efforts into a single initiative. Steps Toward ...

PebblePost, the leading performance marketing company specializing in programmatic direct mail, today announced significant enhancements to its revolutionary Performance Marketing Engine, setting a ...

Today’s automotive dealerships need a marketing strategy that meets shoppers wherever they are and guides them seamlessly ...

Many mobile marketing platforms give you the ability to do much ... customers and clients so they gain easy access to this essential bridge between the online and offline world.

The reasons are varied. Online traffic is plateauing. Costs of attracting users are climbing. Building customer loyalty through a screen is proving harder than ever for some brands. And consumers ...

The majority of leads for property brokerages come from online sources, but offline sources are still important as they have ...

Doing so gives our clients independent third-party verification of the impact of their digital marketing ... overall impact of offline sales, you aren't relying on coupon downloads, engagement with ...

AI-powered location management tools can now update each store’s data across multiple search engines and maps, helping ...

Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Case 510-091, February 2010. (Revised March 2012.) ...

Ofek, Elie. "Purple Innovation, Inc.: The Online to Offline Marketing Challenge (PowerPoint Supplement)." Harvard Business School PowerPoint Supplement 520-711, April 2020.