Companies with orange juice in their portfolio are already preparing for the impact. Take Coca-Cola (KO), which has the ...

And while Coca-Cola (KO) does not separate out sales for Simply Orange or Minute Maid, the company earns roughly $13B ...

Within the orange juice market, Tropicana is getting squeezed on the lower end by Coca-Cola’s cheaper Minute Maid brand and the higher end by Simply, which has similar prices to Tropicana’s and is ...

Simply was chosen as the ideal brand to lead Coca-Cola’s entry into the growing prebiotic soda market. Originally launched in 2001 as an orange juice brand, Simply has since expanded to include ...

Step 2: Pour cola over an egg and fill the glass. Step 3: Do the same with orange juice, vinegar and water in separate glasses. Step 4: Leave the glasses overnight. Step 5: Use a spoon to remove ...

And, on top of all that, consumers are watching their sugar intake. It’s adding up to a disaster for Tropicana orange juice. Tropicana, founded in 1947 by an immigrant from Sicily who developed ...