Companies with orange juice in their portfolio are already preparing for the impact. Take Coca-Cola (KO), which has the ...

Over the last 20 years, production in Florida orange groves has plummeted 92%, according to the U.S. Department of ...

Within the orange juice market, Tropicana is getting squeezed on the lower end by Coca-Cola’s cheaper Minute Maid brand and the higher end by Simply, which has similar prices to Tropicana’s and is ...

And while Coca-Cola (KO) does not separate out sales for Simply Orange or Minute Maid, the company earns roughly $13B ...

America's favorite orange juice maker is in big financial trouble ... Tropicana is facing pressure from the lower end of the market by Coca-Cola’s cheaper Minute Maid brand.

Simply was chosen as the ideal brand to lead Coca-Cola’s entry into the growing prebiotic soda market. Originally launched in 2001 as an orange juice brand, Simply has since expanded to include ...

And, on top of all that, consumers are watching their sugar intake. It’s adding up to a disaster for Tropicana orange juice. Tropicana, founded in 1947 by an immigrant from Sicily who developed ...