The Together We Rise kit places double overlaid Swoosh logos on the front of the jersey, opposite the club crest, and pivots them ninety degrees to communicate the “acceleration” of the game.

Perhaps the best-known logo sobriquet belongs to Nike’s “Swoosh.” Its name evokes speed and motion (and just sounds cool). But even as far back as 1932, brands were giving their logos nicknames.

All the cars McLaren has produced since 2017, such as the McLaren 720 Spider, feature a logo with a monochrome black swoosh. This logo symbolizes all three McLaren divisions — Automotive, Racing ...

As an everyday trainer, the Vomero 18 paves the way for more general-release models to adopt a covered Nike flourish.

Despite an early look at the shoe from @US_11, release details for this “.Swoosh” Air Force 1 Low have yet to be announced by Nike. UPDATE (10/03): Nike has confirmed more details for its ...