Startups often shy away PR stating that such activities need a lot of money. But it’s quite the opposite; if you have restricted funds (which is almost always the case with startups), PR is just ...

It remains the case that a majority of CFOs and CEOs treat PR as an afterthought - a cost center rather than a value-contributor to the business’s performance.

Under our “Foreigner-Friendly City” concept, we have been carrying out initiatives and PR activities to become an attractive city for people from abroad. Last year we opened a concierge ...