It remains the case that a majority of CFOs and CEOs treat PR as an afterthought - a cost center rather than a value-contributor to the business’s performance. This results from its often-abstract ...

From beaches to rainforests; colorful colonial buildings to bioluminescent bays; Puerto Rico boasts some of the most ...

Police in Jamaica have arrested a dancehall artist accused of recording and playing a song they say promotes criminal activity ...

But it’s still a commonly held viewpoint, among agencies and businesses alike, that PR activity should be this totemic, single-track approach. We put our messages out to select media ...

Classically, PR activity centres around media relations, with the specific aim of getting (favourable) coverage of the company and its activities in newspapers or on broadcast media. As an example, ...

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However, little has been done regarding the implications for public relations and specifically media relations, which account for around 75% of PR activity. This article describes a theory about how ...

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