How to Create a Public Relations Plan. Compelling public relations plans can go a long way toward helping a business spread its message, reach more customers, and generate more sales.

One of the most important steps in any PR campaign is market research. It’s the key to uncovering who your target audience is, what their needs and wants are and how best to reach them. Develop ...

Running a successful PR campaign can be game-changing for a business. Regardless of the size of your company, public relations can bring you closer to some of the biggest competitors in your industry.

Since Google News debuted in September 2002, I’ve created or co-created the digital PR strategy that produced kickass campaign results for various clients. That list includes The Christian ...

Instead, think of PR as a series of small wins that add up. Develop a rhythm of showing up: Contribute expert insights when market news breaks, offer commentary on recurring financial topics like ...

What Components Make Up a Public Relations Plan?. ... To ensure that you develop the right type of public relations campaign, ... Linton has also authored more than 20 published books and is a ...

For their new book, A Strategic Nature: Public Relations and the Politics of American Environmentalism, Aronczyk and the sociologist Maria Espinoza interviewed 20 environmental advocates who had ...