3. LEVERAGE YOUR OWN CHANNELS TO COMMUNICATE A DATA-DRIVEN ACCOUNT OF CURRENT EVENTS.

While PR’s long-term impact is undeniable, short-term, quantifiable metrics like sales and revenue are often prioritized over ...

A public relations firm out of Holland, Michigan, has a big task ahead of them to rehabilitate the city of Howell's image ...

Policies, processes and oversight can help companies avoid GenAI pitfalls that can lead to communication crises.

The "go direct" strategy — skirting intermediaries like the media to get out a message — remains largely misunderstood and is ...

INTERACTIVE’s PR Awards 2025 has been revealed, celebrating the best in PR and communications across the region. Now in its ...

Hilley, founder of Centropy PR, a global tech and fintech communications agency based in London Bridge. In this special ...

The TishTash Group now includes several key divisions which strengthen its direct-to-consumer engagement strategy ...