Looking ahead, it's clear that the worlds of PR, IR, and media relations are on the cusp of major transformation. Driven by technology, evolving consumer expectations, and new communication ...

Empower your PR strategy with Business Wire's press release tools, designed for public relations professionals to optimize news distribution & media engagement.

PR is sometimes referred to as “earned media” because, among other tactics, it includes using pitches or press releases to “earn” mention in a newspaper, magazine, blog, television news ...

How PR strategy has evolved with the changing of the media landscape Public relations is the practice — or art, as some would say — of creating a connection between an organization or ...

In today's media landscape, public relations and communications agencies must do more than send a press release or write a social media post. With rapidly evolving technology and modes of ...

In a presentation titled “5 Basic PR Tactics That Every Hospital System Should Remember,” President of Crawford Strategy Marion Crawford discussed how hospitals can connect with the media ...

While the tactics may have evolved, the end goal of public relations remains the same: increase brand awareness, credibility, and trust with the people you’re trying to reach.

Public relations (PR) specialists craft press releases, implement brand strategies and analyze public opinion. Drawing on strong communication skills, they manage their clients’ public images ...

As a trailblazer in PR and Media Relations, The Conscious Publicist® distinguishes itself through authenticity, education, and a strategic approach to storytelling.