This shift ensures personalized yet privacy-compliant media outreach, enhancing trust in communications. The 2025 trends in PR, IR, and media relations share a common thread: staying ahead through ...

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Otter PR is an innovator in media relations in the age of digital Such an approach is not only useful, but also necessary in today’s media landscape — one marked by massive changes.

3. Optimize Existing PR Resources. If your PR team is already engaged in content creation, consider reallocating their efforts to focus on reaching audiences that have a direct impact on your ...

Founder and CEO of JMG Public Relations, an award-winning PR firm for innovators and their mission driven startup companies. Within our global economy, small businesses play a significant role in ...

Public relations management platforms like MuckRack can provide even more advanced analytic capabilities. The software can track competitor media coverage to compare share of voice growth or calculate ...

I recently gave a talk to a cohort of University of Johannesburg public relations students. The topic was future-proofing ...

By Emmanuella YamoahAs a corporate communication consultant, I usually sit behind my screen, reviewing my contents, double checking tone, clarity, and intention.I take my time, not because I expect ...

Many traditional public relations tools and methods will also need to adapt. Perry said the industry has been lamenting the death of the press release for 20 years "and somehow they just won't die." ...

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