Related: A 3-Step Plan for Handling Any PR Crisis. A three-pronged approach to crisis PR. There are many facets to crisis comms that you can easily access and research on the web.

Taking a thoughtful, proactive approach to reputation management by building positive PR helps maintain and restore trust with stakeholders when challenges do surface.

In the wake of major cyberattacks, how have M&S and Co-op handled their crisis comms, and how have approaches evolved?

In the same way you pay close attention to product usage after your product is launched, you should keep a close eye on how your message is being received by the public.

In Nigeria’s business space, being “loud” is often seen as a sign of success. Many brands focus on trending hashtags, viral ...

PR in 2025 is all about balancing technological efficiency with human authenticity. The most successful teams will know how to use AI to move faster and smarter—without losing the emotional connection ...

In conjunction with World Public Relations Day on July 16, senior PR specialist Jacqueline Arnold busts the top 10 common ...

Crisis attorneys help manage legal risk and media fallout. Long Island firms offer both litigation and PR strategy. Social media adds complexity to modern crisis response. Early legal involvement ...