And while a majority of industry players agreed that the ways of measurement need to evolve, the constant frustration of business leaders and owners remain the inability to bridge PR initiatives ...

PR is perceived to be a soft function. But this perception is changing given the success stories of how this function is proving its worth as a growth enabler and a business driver.

The Puerto Rico Hotel and Tourism Association (PRHTA) is expanding its tourism initiatives with recent discussions at the ...

By aligning this PR initiative with its business objective of increasing brand loyalty among Filipino consumers, Nestlé strengthened its market position. The campaign’s messaging resonated with ...