Now, you too can use them to make the case for increased investment in PR and comms ... this white paper reveals how you can use the latest measurement techniques to maximise the impact of ...

A Public Relations Measurement and Evaluation expert, Philip Odiakose has advised Public Relations practitioners on the need to make Return on Objective (ROO) their priority, instead of the much ...

PR and marketing rely on data to track success and measure RoI. Business Wire India provides you with the tools you need to collect, aggregate, and measure that data. Our reports are available ...