Secondary messages support and enrich the primary message. For example, an architectural firm might implement a public relations campaign to develop support for its design proposal for a new building.

In hot water and clueless on navigating crisis communication? Venelize de Lange from media update gives you five examples of ...

C-Suite: Understand Message Delivery to Maximize Value From PR Messages — and their accompanying proof points — stand at the center of your marketing.

We asked a range of sports PR professionals to give their view on the standout PR examples from this year’s tennis: Royal Box ...

Press release distribution continues to be a cornerstone of an effective public relations program.. When issued using a newswire service, press releases are a credible way of sharing news and ...

Elevate Your Public Relations CampaignsNEW YORK, Aug. 20, 2024 (GLOBE NEWSWIRE) -- It can be difficult to craft compelling press releases. But we’re here to help. Get inspired with four press ...

The relationship between media and public relations companies is a symbiotic one, with both parties receiving assistance and support from one another in a variety of ways.

When an oil rig exploded in the Gulf of Mexico last April, BP was woefully underprepared to handle its public relations response. It failed to communicate the three key messages the public needed ...